Susquehanna Business Life

Why advertise with us?

Your inclination might be to choose a less expensive advertising medium, believing you are saving your company money. However, there is no better way to advertise your company's goods or services than to incorporate your sales message within the pages of Susquehanna Business Life magazine. Here's why.

Context: Most advertising venues - billboards, TV and radio ads, and newspaper ads - present advertising messages in a void. There is no positive context within which to receive your message. SBL provides an appropriate "setting" in which to view/receive the information in your ad. Your ad is read within the overall enjoyable context of other business-related articles, including business profiles and nuts and bolts columns on how to operate a business more profitably. People are in the right mindset to receive and act on the information in your ad.

Reach: Because SBL's readers are paid and controlled subscribers, think of your ad as being direct-mailed into the hands of 15,000 business owners and managers, who then pass on their magazine to business associates or keep it in their waiting rooms for other businesspeople to read.

Expanded Readership: According to the Magazine Publishers Association, publications can conservatively claim 3 readers per copy, but Susquehanna Life magazine reader surveys indicate as many as 6-8 people read each copy of our magazines. So your ad is read by over 45,000 businesspeople.

Shelf Life: SBL is published 2 x a year: each issue has a shelf life of 6+ months. SL reader surveys indicate people don't throw away our magazines, whose information is timeless.

The Bottom Line: The quality of magazines to compel readers is timeless, both with the editorial content and the advertisements they contain. We offer you high quality, professionally designed magazines with comprehensive, cost-efficient regional advertising that enhance your company's image and draw customers to your business from two desirable demographics: upscale consumers and business owners and managers.

Susquehanna Life and Susquehanna Business Life magazines are read by a combined audience of 90,000 readers. Our goal is to better serve both the people who trust us with their brand message-our advertisers-and the people who trust us with their time-our readers. Heres how.

Reach: No longer can any of us rely on customers in just our backyards to meet sales goals. We must reach out to a broader market of people willing to travel a short distance to access all the region offers. It costs no more to advertise with us, and reach a combined audience of 90,000 readers regionally, than to advertise locally.

Effectiveness: We effectively communicate what makes your business unique. And we build your brand so people are more likely to do business with you. Successful businesses take the time to build relationships with their target market; our long shelf life, high quality and reputation make this happen.

Quality: Our outstanding production values offer the highest quality venues in which to promote your quality imagewhether youre promoting an event, your business or an organization. Thick, 4-color, glossy paper and professional design present your message in the best possible light. We make you look good.